Privacy Policy

1.1 Important information and who we are

Welcome to De-Escalate (trading name of LUX GLOBAL LTD)'s Privacy Policy ("Privacy Policy").

At De-Escalate ("we", "us", or "our") we are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation ("GDPR"), the Data Protection Act 2018 and all other mandatory laws and regulations of the United Kingdom.

This Privacy Policy explains how we collect, process and keep your data safe when you use our AI-powered verbal self-defense and de-escalation training platform. The Privacy Policy will tell you about your privacy rights, how the law protects you, and inform our employees and staff members of all their obligations and protocols when processing data.

The individuals from which we may gather and use data can include:

• Self-defense students and martial artists
• Security professionals and personnel
• Martial arts instructors and trainers
• Individuals seeking to improve their conflict resolution skills
• Training academies and educational institutions
• Any other people that the organisation has a relationship with or may need to contact

This Privacy Policy applies to all our employees and staff members and all Personal Data processed at any time by us.

1.2 Your Data Controller

De-Escalate is your Data Controller and responsible for your Personal Data. We are not obliged by the GDPR to appoint a data protection officer and have not voluntarily appointed one at this time. Therefore, any inquiries about your data should either be sent to us by email to team@de-escalateai.com or by post to 27 Old Gloucester St, Holborn, London, WC1N 3AX, United Kingdom.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

2.1 Types of data we collect

"Personal Data" means any information about an individual from which that person can be identified. We collect, use, store and transfer different kinds of Personal Data about you:

Account Data: Email address, name, password, and account preferences.

Voice and Audio Data: Voice recordings of your practice de-escalation sessions, which are essential for providing AI feedback and coaching on your verbal defense techniques, composure, and conflict resolution skills.

Performance Data: De-escalation scores, progress metrics, areas for improvement, training session history, confidence ratings, verbal defense assessments, and AI-generated feedback on your confrontation handling abilities.

Usage Data: Information about how you use our service, including scenarios practiced, features accessed, time spent training, subscription usage, and technical information about your device and browser.

Payment Data: Billing information and transaction history (processed securely through third-party payment providers).

Communication Data: Support messages, feedback, and survey responses about your verbal self-defense training experience.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

2.2 How we collect your data

We collect data in the following ways:

• Direct interactions: When you create an account, use our training sessions, or contact our support team.
• Voice recordings: When you participate in AI confrontation training scenarios, we record your voice to provide feedback and coaching on your de-escalation techniques.
• Automated technologies: We automatically collect usage data, technical information, and performance metrics as you use our service to track your verbal defense skill development.
• Third parties: We may receive data from payment processors and analytics providers.

3.1 Legal basis and purposes

We process your Personal Data for the following purposes:

• Service delivery (Contractual): To provide AI-powered verbal self-defense coaching, process voice recordings, generate feedback on de-escalation techniques and conflict resolution, and track your progress in handling confrontational situations.
• Account management (Contractual): To manage your subscription, process payments, and provide customer support.
• Service improvement (Legitimate Interest): To improve our AI models for verbal defense training, develop new confrontation scenarios, and enhance the coaching experience.
• Communications (Consent/Legitimate Interest): To send service updates, de-escalation training tips, and respond to your inquiries.
• Legal compliance (Legal Obligation): To comply with applicable laws and regulations.
• Security (Legitimate Interest): To maintain the security and integrity of our service.

3.2 Voice data processing

Your voice recordings are essential to our verbal self-defense training. We use them to:

• Generate AI-powered feedback on your de-escalation technique, tone, and composure
• Provide personalized coaching recommendations for handling confrontational situations
• Assess your verbal defense skills and conflict resolution abilities
• Track your progress in confrontation scenarios over time
• Improve our AI models for verbal self-defense training (in aggregated, anonymized form)

Voice recordings are encrypted, stored securely, and you can download or delete them at any time from your dashboard.

4.1 Service providers

We may share your data with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Payment processing
• AI model training and inference for confrontation scenarios
• Customer support and analytics
• Email delivery and communication services

All third parties are bound by strict confidentiality agreements and data processing agreements that require them to protect your data to the same standards we apply.

4.2 Data security measures

We implement industry-standard security measures including:

• End-to-end encryption for voice recordings
• Secure data centers with access controls
• Regular security audits and penetration testing
• Employee training on data protection
• Multi-factor authentication for administrative access
• Regular backups and disaster recovery procedures

4.3 Data transfers

We do not sell, rent, or trade your personal data to third parties for marketing purposes. We only share data as described in this policy and as necessary to provide our verbal self-defense training platform.

5.1 Your data rights

Under data protection laws, you have the following rights:

• Right to be informed: About how we use your data (this policy)
• Right of access: Request copies of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data
• Right to restrict processing: Limit how we use your data
• Right to data portability: Transfer your data to another service
• Right to object: Object to certain types of processing
• Rights related to automated decision making: Protection from decisions based solely on automated processing

To exercise these rights, contact us at team@de-escalateai.com. We will respond within 30 days.

5.2 Managing your voice recordings

You have full control over your voice recordings:

• Download recordings at any time from your dashboard
• Delete individual recordings or all recordings
• Opt out of using recordings for AI model improvement
• Request permanent deletion of all voice data
• Export your performance data and training history